Tuesday, December 23, 2008

Time stands still -- but the rhetoric of capitalism is in constant motion

I picked up a chocolate bar after lunch today. This is part of what it says on the back of the package:
"Evening Dream [TM]. The luxuriously deep and velvety 60% cacao dark chocolate in Ghirardelli Evening Dream is infused with a hint of Madagascan vanilla delivering the perfect chocolate intensity. Experience a moment of timeless pleasure as the intense chocolate lingers and time stands still."
Time stands still? This is a chocolate bar, not a moment of aesthetic transport, metaphysical insight, or carnal ecstasy.

I have three questions for Ghirardelli: Who writes this gibberish for you? Are they well paid? If so, how does one apply?

No comments: