How did Star Wars become such a big deal, culturally speaking? Why does the franchise... have such a vast and fanatical following? Why, for example, is Cass Sunstein, of all people, writing a book about Star Wars?Oh, I know the answer to this one: it's the natural outgrowth of Sunstein's Harvard senior thesis on Samuel Beckett, written in 1975.
You're welcome. Next question. ;-)
ETA: Some blathering by me on the question of Star Wars and 'empire' can be found here.